Red Bull Case Study

Intellectual property, like real property, is a tangible asset that can be owned, sold or transferred. The creation, exploitation and protection of intellectual property rights are fundamental to successful businesses and can be a key component that adds value to a business and helps it to maximise its competitive position in its relevant market.

In a recent bid to drive competitive advantage, the energy drink giant, Red Bull, attempted to register their infamous blue and silver colours as a trade mark. Red Bull is no strangers to the trade mark Courts in the UK and worldwide having brought numerous claims with varying success. However, on this occasion, their application was rejected by the EU General Court.
This case was extremely technical and it has sparked much discussion amongst IP practitioners. John Tunnard, Solicitor at Taylor & Emmet explains it all: Continue reading “Red Bull Case Study”